Why read when you can watch?
Why corporate video production? Tell me, if you were given the option to read a 2000-word brochure or watch a 2-minute video… What would you choose? I think the answer is obvious.
In the past, film has oscillated for being marginal. Since, the mode has erupted to become a dominate staple in numerous programs and contexts. In the 1960s, the technological development of 16mm portable cameras and film rolls put documentary in a good position to capture. It was the aesthetic manifestation of the historical change.
This uproar and talk of a new film spurted a bigger influence on others like never before. This spring of evolution has created a faster way of communication and has freed literacy from the written word. It holds the ability to promote literacy through sound and image- in an interesting way!
Although, video is beyond entertainment, it has evolved to become a critical component in business. You wouldn’t notice the amount you learn every day, from watching commercials, news – even YouTube. The use of video is so ubiquitous in our everyday lives; it has become part of our subconscious.
Video appeals to both sight and sound in a quick burst of stimulation. The messages can be concise and easy to understand, reaching people of all demographics. There lies the power of video– the ability to reach people in the comfort of their own homes, through smart phones: 24 hours a day, 7 days a week.
Do you want to know more about how Surge Media could help your business grow with video production? GET IN TOUCH NOW, we’ll be proud to be part of your business success.