Valley Fiesta is an annual Brisbane event organised by Brisbane City Council. Over two days, more than 50 artists will transform the Valley precinct into works of art while roaming performers shock and amaze the crowds. The event also includes Multicultural Showcase, Live & Local competition, QMA Showcase Immerse as well as awesome local, national and international acts hitting the main stage.
Launch Video 2017
Sometimes it’s ok to toot your own horn. Especially when we have partnered with Valley Fiesta, Brisbane’s largest street party annually organised by Brisbane City Council. Each year, Valley Fiesta works with different organisations to pull together their Launch Video. Working with Kinetic, a creative brand company, they approached Surge Media to bring a new creative flair to their 2017 launch video. Our team of animators got to work. Inspired by the gradients, clouds and geometric shapes, the animation has a retro feel but still appeals to the target audience with the energetic editing and indie soundtrack. Taking cue from the Valley Fiesta poster, Surge Media utilised the circular elements to create a turntable as a running theme throughout the video. To keep a connection with the previous Valley Fiesta launch videos, Surge Media used high energy and dynamic editing. This style of editing, in combination with using carefully selected footage, the animation, graphics and music elements, Surge Media created a video that represents the fun and dynamic festival Valley Fiesta is known to be.